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Sourcing at Magic is one of the top sourcing fairs in the USA and an incredible source of inspiration, education, innovation and resources. With over 40 countries represented, Magic attracts designers, brands and retailers to discover what they need to move their business forward. Next fair is on the 11-14th of August in Las Vegas, USA - be sure to visit our booth!

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Come meet us on the 29-30th of August at GFSS, the Global Footwear Sustainability Summit in Shanghai, China. Every year GFSS attracts hundreds of top officers and industry leaders from leading footwear brands, OEMs, sourcing & retailing groups, materials suppliers as well as relevant government officals and associations.

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Dive into our knowledge bank

All the critical knowledge you need to become a footwear production expert

Cementing
Cementing

A way to attach the outsole and midsole to the upper body using “cement”, or more commonly: glue. Cemented shoes be found in all price ranges for most footwear types.

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Chelsea Boot
Chelsea Boot

Ankle-high boot identified by the elastic on sides instead of front lacing, round toe and low heel. Also common with loops on back to grab when putting shoe on.

Read more
EVA - Ethylene-vinly Acetate
EVA - Ethylene-vinly Acetate

EVA or ethylene-vinyl acetate, sometimes known as PEVA, poly ethylene-vinyl acetate, is a polymer based material consisting of ethylene and vinyl acetate merged together, a copolymer. EVA also popularly known as expanded rubber or foam rubber.

Read more
Goodyear Welted
Goodyear Welted

A highly renowned construction method considered to be one of the best for shoes constructed with a welt. A method for stitching outsole to welt and then the welt to outsole. Due to this two level stiching resoling is relatively easy to conduct.

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Chukka Boots
Chukka Boots

Ankle high boots with open lacing system and normally rounded toe box. The term Chukka boot is not describing one kind of shoe but rather a family sharing characteristics.

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Tunit / Resin Rubber
Tunit / Resin Rubber

Tunit or resin rubber outsoles were developed in the early 1950´s with the purpose to imitate leather. With a base of vulcanized rubber made with synthetic SBR rubber reinforced with styrene resin. Normally it´s produced in sheets and cut into shape.

Read more

Construction

Cementing

A way to attach the outsole and midsole to the upper body using “cement”, or more commonly: glue. Cemented shoes be found in all price ranges for most footwear types.

Read more
Goodyear Welted

A highly renowned construction method considered to be one of the best for shoes constructed with a welt. A method for stitching outsole to welt and then the welt to outsole. Due to this two level stiching resoling is relatively easy to conduct.

Read more
Vulcanization

Vulcanization is the process for transforming natural rubber into a cured, more durable rubber. It will become less sticky and since the rubber normally melts slightly in the controlled vulcanization process, making it bond with surrounding materials. One of the most common processes to make footwear.

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Direct Injection Process (DIP)

Direct injection is the process of introducing a molten material, commonly TPR, PVC or PU, into the cavity of a mold to achieve desired shape. One of the most common processes used in the industry

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Footwear Types

Chelsea Boot

Ankle-high boot identified by the elastic on sides instead of front lacing, round toe and low heel. Also common with loops on back to grab when putting shoe on.

Read more
Chukka Boots

Ankle high boots with open lacing system and normally rounded toe box. The term Chukka boot is not describing one kind of shoe but rather a family sharing characteristics.

Read more
Loafers

Wide group of shoe comprising various different models, explain below. Common among all is that they don't have any lacing system but is just slip in. Normally it's a moccasin stitch on vamp, however it´s not necessarily functional. There are both loafers of more dressed character and more casual versions.

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Mary Jane

Open shoe with close link to ballet flat shoe in terms of design but with a characteristic strap fastened with velcro, buttons or buckle and pin over the instep point. Comes in many different heel heights, normally with a round closed toe.

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Components

EVA - Ethylene-vinly Acetate

EVA or ethylene-vinyl acetate, sometimes known as PEVA, poly ethylene-vinyl acetate, is a polymer based material consisting of ethylene and vinyl acetate merged together, a copolymer. EVA also popularly known as expanded rubber or foam rubber.

Read more
Tunit / Resin Rubber

Tunit or resin rubber outsoles were developed in the early 1950´s with the purpose to imitate leather. With a base of vulcanized rubber made with synthetic SBR rubber reinforced with styrene resin. Normally it´s produced in sheets and cut into shape.

Read more
TPE, TPR/TPU - Thermoplastic Elastomers

There are several different kind of TPEs, thermoplastic elastomers, also known as TPR, thermoplastic rubber. The most common in outsole production is SBS, Styrene-butadiene-styrene, SEBS, Styrene-Ethylene/Butylene-Styrene and TPU, thermoplastic polyurethan. Normally when TPR is mentioned it refers to SBS. TPU is widely known under it´s correct name. EVA is also a thermoplastic elastomer but is handled in a separate article.

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Rubber

Rubber is a versatile material and widely used for sole production. It has sought after abilities such as good abrasion resistance, good flexing and cushioning effects. It has a long history in outsole production and many synthetic solutions aim to imitate rubber in different ways. It´s possible to use in raw form as Crepe rubber, but can also be molded and defined to outsoles with near endless possibilities for design shape and color.

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