PLANITOI-IMPORTAÇÃO E EXPORTAÇÃO, S.A.

t was in the year of 1992 that mark BEPPI was born, being property of the company Planitoi S.A. The great objective of the mark was, since the begiiing, to reach transversally the society, serving all the family (of the child to the young, of the adult to the aged one, the radical to the conservative), in any situation of day-by-day, a relaxed and happy attitude. Through studies market technician, she is recognized the notoriety of the Beppi in all segments, even so with more incidence in the etária band of the 15 to the 24 years. Today the mark is present in 22 countries of some continents, with bigger relevance in Portugal, Spain and France. STRATEGY Beppi as the one strategy of communication directionally for 2 distinct public - deliverers and final customer - promoting shares tactics that create a share of "push and pull". For the deliverers, it presents the previous collections and it supplies material of merchandising, promotion of the products in the point of sell; also giving to know the communication plan advertising executive, who will follow the peaks of sell next to the final customer. In simultaneous, the packing and supports of presentation of the product obey the criterions priciples of identification with the visual codes of the mark. For the final customer, BEPPI prepares communication shares advertising executive in mass measured, aiming all the creation of one strong notoriety for the mark, seats at quotidian moments of life and in tune with the positioning of the mark. MISSION AND VALUES PLANITOI S.A, proprietor of mark BEPPI, as modern company who always it intended to be, it made all the efforts in the direction to occupy a position of prominence in all the areas and from there the certificates that exihibit in the areas of the quality, environment, security and social responsability, that is ISO-9001 - NP4397 - ISO 14001 and SA8000.